Digital Marketing -
leverage all digital channels
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, text messaging and mobile apps.
RLS Group Digital Marketing Services:
- Website development
- Blog and article posts
- Ebooks and whitepapers
- Video
- Social media marketing (Facebook, Twitter, LinkedIn, Instagram)
- Earned media (Public Relations, social media, and reviews)
- Mobile applications
Deliver Your Brand Message with Digital Marketing
Search Engine Optimization (SEO)
The process of optimizing your website to rank higher in search engine results pages (SERP). SEO is an ongoing process requiring updates of content, keywords, and website design. RLS recommends monthly updates and monitoring of websites to maintain SEO.
Content Marketing
The creation and promotion of content for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Pay-Per-Click (PPC)
Driving traffic to your website by bidding on website search terms. An ad appears with the successful bid and there is a charge each time your ad is clicked. Google AdWords and Bing are the two most used PPC services.
Email Marketing
Email marketing is an effective way to communicate offers, new product announcements, events and discount programs to a cultivated list of prospects. New target lists can also be purchased using a detailed set of demographics.
Banner Ads
RLS Group designs creative banner ads and are able to deliver targeted banner advertisements across all device platforms - mobile, smartphone, tablet and desktop.
Display Ads Using IP Targeting
We match physical addresses to IP addresses with extreme precision with our offline data capabilities and patented one-to-one marketing technology.Display ads are served to prospective buyers on their web browsers.
How IP Targeting Works
Call RLS Group for a digital marketing consultation - 904-616-1542.
