Branding and Brand Strategy
Branding is one of the most important aspects of any business- large or small, retail or B2B. An effective brand strategy differentiates you from other companies in increasingly competitive markets. Need a branding overhaul or analysis? Let RLS Group help define and refine your brand!
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June 19, 2017
Contributing author: HEATHER TAYLOR Branding Evolution: Mr. Peanut Bartholomew Richard Fitzgerald-Smythe has always been one dapper peanut-about-town. That’s the full name for Mr. Peanut, by […]
January 31, 2014
From big companies to non-profits to products, creating a brand is a delicate, often time-consuming process.