Your business should be taking advantage of the benefits of pay per click. There are several reasons why pay per click should be part of your digital marketing strategy. Pay-per-click (PPC) has been around in some form or another for years and is still widely used today, despite the growing popularity of social media and other forms of online advertising.
What is PPC?
Simply put, it’s a method by which advertisers can leverage various types of ads to direct consumers to their websites when they conduct specific searches on search engines such as Google or Bing. If you’ve ever noticed an advertisement at the top of your Google search results, then you’ve seen a PPC ad in action.
When someone conducts one of these searches, they are directed to whatever website the advertiser has chosen. The advertiser is charged a small fee for each time someone clicks on the ad.
Pay-per-click advertising works on an auction-based system, with advertisers bidding to have their ads appear at the top of search results. This means that advertisers are competing against each other, which drives up the price. This cost can be anywhere from just a few pennies to several dollars or more, depending on how competitive the keyword is. It’s important to keep in mind that PPC doesn’t always have to be expensive – especially if you’re using it as part of your multi-channel marketing strategy.
Why PPC Works So Well For Many Businesses
Laser Targeted Advertising That Reaches Your Audience
PPC offers unparalleled targeting capabilities. You can set up campaigns so that only people who are actively searching for your product or service will see it. This is perfect if you sell shoes, for example, and want people who are actively shopping for shoes to see your ads.
This equates to measurable results for business. Here are a few more benefits of paid search: PPC tends to perform better than other forms of digital marketing because the advertiser only pays when someone clicks on the ad (versus only getting charged when someone views an ad).
This means that customers who land on a company’s website via a PPC search tend to be more targeted and engaged than visitors who come in through other forms of online advertising, such as social media campaigns.
Advertisers can manually set bids themselves, but there are also tools available that let advertisers manage their own ads without having to spend too much time and effort on it.
The main types of PPC are text ads, image ads, flash ads, video ads, mobile device-based ads, contextual targeting ads, and more. With so many different types of pay-per-click advertising options available today, your business is sure to find the right type of ad for your target audience.
When setting up a PPC campaign it is important to know exactly what your target audience is doing when it comes to the buying process. This way you will know what words they are searching for while looking for whatever product or service you might be providing.
You have probably heard about the many benefits of SEO, but did you know that PPC can also help with SEO? When Google sees your site being used more often by people who are searching for specific keywords, they reward your site by placing it at the top of search engines. This means that if potential customers are using certain keywords in their searches, then your website will pop up on the first page of their result listing. This makes it very easy for potential clients to find you, which can lead them straight to purchase!
Is PPC Advertising Can Help Your Marketing Strategy
Are you still not convinced that the benefits of pay-per-click are a worthy investment? Here are some more reasons why this form of digital marketing should be part of your strategy: It’s easy to set up Google AdWords campaigns. You can also manage these campaigns through third-party software solutions or Google’s interface. It’s affordable. You only pay when someone clicks on your ad, not just views it. PPC campaigns can be targeted to particular demographics and locations.
The Benefits of Pay Per Click Advertising is a Great Tool for Business
There are many different types of PPC advertising options for businesses that want to invest in pay-per-click: text ads, image ads, flash ads, video ads (which tend to be the most expensive), mobile device-based ads, contextual targeting ads – the list goes on and on. With so many different types of pay-per-click available today, there is sure to be one that will fit your business perfectly.
In addition, Google AdWords campaigns can be managed through third-party software solutions or directly from Google’s interface – which means you don’t have to spend too much of your valuable time or effort on them.
Affordable and Scalable Form Of Digital Marketing
PPC is affordable, with advertisers only paying when someone clicks on their ad – this means that customers landing on companies’ websites via PPC searches tend to be more targeted and engaged than those who come in through other forms of digital advertising such as social media campaigns.
There are four main reasons why PPC should be part of every digital marketer’s strategy: increased engagement, higher conversions, better search engine rankings, and a variety of options available. Potential customers who land on your website via PPC searches tend to be more targeted and engaged than those who come in through other forms of digital advertising such as social media campaigns.
Advantages of PPC Advertising
PPC is a highly effective form of advertising – especially when it comes to Google AdWords, since they have one of the most popular search engines. An advantage that PPC offers over other forms of digital marketing is scalability – if you run out money for your campaign, simply adjust your daily budgets and measurement settings so you can continue reaching people with your ads.
In addition, if you want to generate more leads from your website or target a new demographic, then all it takes is a few clicks and the appropriate changes will be made – making PPC a very flexible advertising option.
Your business can make money with pay-per click advertising. Unlike other forms of digital marketing, PPC lets you earn revenue with your ads – which means that you can pay for more ads and receive a return on your investment.
PPC is easier to scale than social media campaigns. When running a social media campaign, one has to rely heavily on their followers – there is no way to force people into following them. This makes it harder to expand the reach of your business if you don’t have thousands or even millions of Facebook fans and Twitter followers right off the bat.
In addition, if you want to generate more leads from your website or target a new demographic, then all it takes is a few clicks and the appropriate changes will be made – making PPC a very flexible advertising option.
Here are some pay-per-click advantages and disadvantages.
Advantages: A wide potential customer base – It is extremely easy to reach out to large numbers of people via Google AdWords. Once you create your ads, all it takes is a simple click of the “Start” button for your ads to start running on Google’s search engine (and also on other popular search engines like Bing) – this means that you get exposure from millions of different people worldwide. And if something isn’t clicking with certain demographics or locations, then simply adjust your daily budgets and measurement settings accordingly.
Disadvantages of Pay-Per Click: Your competitors could be using PPC too – Not only can any business use PPC but there are also no restrictions from a competitive standpoint – anyone can run a pay-per-click campaign, including your competitors. However, this isn’t to say that the playing field is equal but rather that everyone has access to the same tools and resources when it comes to digital marketing via PPC.
The bottom line is that your business can reach a large number of people in a short amount of time with pay-per-click advertising. Since PPC lets you publish ads that show up on search engine result pages based on targeted keywords, potential customers who are using these keywords to look for products or services similar to yours will be able to find you easily – this means that your company can reach thousands of potential clients all at once without having to spend too much effort.
Is PPC Advertising Flexible?
The types of Google Adverts you can create for your business are only limited by your imagination and the services you want to advertise: text ads, image ads, flash ads, mobile device-based ads, contextual targeting ads, etc. The list goes on and on!
There are so many valuable benefits of pay per click. Pay-per-click advertising is a powerful form of digital marketing that can be used to reach your target audience and drive more sales. With so many different types of pay-per-click ads available, you’re sure to find the right one for your business. To learn more about how we can help with this type of digital marketing strategy, contact us today!
RLS Group is a full-service advertising and digital marketing agency in Jacksonville Florida and offers public relations, web, and social media and video.